Marketing 4 Good Grant - Impact Summary - Sierra Snow Gliders

3 hours ago

2 min read

Opening the Mountain to Black Youth

Sierra Snow Gliders gives young people access to mountain and snow sports most would never otherwise experience — building confidence, skills, and a lifelong love of the outdoors.

The Organization

Sierra Snow Gliders Inc. is a nonprofit organization that introduces youth to snow sports and the mountain environment. Through Marketing4Good, BBD founder Undi Ladd volunteers with Sierra Snow Gliders and manages its Facebook Page.

The Need

Snow sports are expensive and far from the neighborhoods where most Black youth grow up. Gear, lift tickets, lessons, and transportation put the mountain out of reach — so most Black children never get the chance to try it even once. Sierra Snow Gliders removes those barriers, so a child's first day on the snow doesn't depend on their family's income.

What Sierra Snow Gliders Provides

• Access to snowboarding and skiing experiences for youth

• A welcoming introduction to mountain and snow sports

• Confidence-building outdoor experiences that stay with a child for life

Measured Impact

• Hundreds of young people reached through Sierra Snow Gliders programs and events

These outcomes are the collective work of Sierra Snow Gliders, its volunteers, partners, and supporters.

BBD's Role

BBD supports Sierra Snow Gliders through Marketing4Good — Undi Ladd volunteers with the organization and manages its Facebook Page, helping more families discover the program. BBD does not claim Sierra Snow Gliders' results as its own. BBD's role is to help a strong organization grow its reach — so more Black youth can experience the mountain. This is BBD's model in action: Strengthen the organization → Expand its reach → Increase resources → Help more Black children.

Why It Matters

Exposure expands imagination. A young person who has stood on top of a mountain sees the world — and their own possibilities — differently. Sierra Snow Gliders makes sure Black youth get that experience.

Get Involved

Support Sierra Snow Gliders: follow Sierra Snow Gliders on Facebook to learn how to volunteer or support the next outing.

Grow your organization with BBD: if you lead an organization serving Black youth and you need a stronger brand, website, and marketing strategy, book a free strategy session at marketing4good.com.